Publisher Solutions
Advertiser Solutions

Stellor Media Knowledge Base

Your comprehensive guide to maximizing ad revenue with the industry's most publisher-friendly monetization platform

What is Stellor Media?

Stellor Media is a premium advertising technology company that connects publishers with high-quality advertisers to maximize revenue while maintaining exceptional user experience. Our platform leverages advanced machine learning algorithms to deliver the right ad to the right user at the right time.

Unlike traditional SSPs, Stellor Media focuses exclusively on premium publishers, offering specialized formats and dedicated support to ensure your inventory reaches its maximum potential. Our technology stack integrates seamlessly with your existing setup, whether you're using Google Ad Manager, Prebid, or direct OpenRTB connections.

Becoming a Stellor Media Publisher

Apply

Submit your application through our publisher portal with basic information about your site, traffic volume, and current monetization strategy. Our team reviews all applications within 2 business days.

Qualification

If your site meets our quality standards, our publisher team will schedule an onboarding call to discuss your specific needs and recommend the optimal integration approach for your property.

Integration

Our technical team guides you through integration, whether through Prebid, Google Ad Manager, or direct tags. Most publishers complete this process in less than a week.

Optimization

Once live, your dedicated account manager continuously optimizes your setup to ensure maximum revenue while maintaining site performance and user experience.

Publisher Requirements

To maintain our premium advertiser relationships, Stellor Media has specific quality standards for publisher partners. Meeting these requirements ensures our platform can deliver meaningful revenue improvements.

Traffic Volume

Minimum of 500,000 monthly pageviews. We occasionally make exceptions for highly specialized content with valuable audience demographics.

Content Quality

Original, regularly updated content that complies with our brand safety guidelines. No user-generated content without moderation.

Technical Requirements

HTTPS-secured site with reasonable page load speeds (under 3 seconds) and mobile-friendly design.

Timeline: From Application to Launch

1

Day 1

Submit application through the Stellor Media publisher portal

2

Day 2-3

Application review by our publisher team

3

Day 4-5

Onboarding call and technical integration planning

4

Day 6-10

Technical integration with your ad stack

5

Day 11-14

Testing and verification phase

6

Day 15

Full launch and initial performance review

While this timeline represents a typical integration process, we can expedite for publishers with urgent needs or extend for more complex setups. Your dedicated account manager will provide specific timing for your situation.

Integration Options

Stellor Media offers multiple integration methods to accommodate your existing ad tech stack. Our flexible approach ensures minimal disruption while maximizing revenue potential.

Prebid Integration

Add Stellor Media as a bidder in your Prebid setup for header bidding auctions. Detailed documentation and sample code available.

Google Ad Manager

Set up Stellor Media as a yield partner through price priority line items or Open Bidding for seamless integration.

Direct Tags

For publishers without an ad server, we provide direct ad tags that can be placed directly on your site.

Server-to-Server

Enterprise publishers can utilize our OpenRTB endpoints for server-side integration.

Prebid Setup Guide

Prebid integration is our recommended approach for most publishers. Follow these steps to integrate Stellor Media into your Prebid setup:

Download Latest Prebid

Ensure you're using Prebid.js v4.0 or higher. The Stellor Media adapter is included in the core Prebid package.

Configure Adapter

Add the Stellor Media adapter to your Prebid configuration using your unique publisher ID provided during onboarding.

Set Up Ad Units

Configure your ad units with appropriate sizes and Stellor Media as a bidder with your specific placement IDs.

Test Implementation

Use our testing tools to verify proper integration before going live.


Google Ad Manager Integration

Integrating Stellor Media with Google Ad Manager gives you centralized control while accessing our premium demand. We offer two primary integration methods:

Price Priority Method

Set up Stellor Media as a price priority line item in Google Ad Manager. This approach works well for publishers with a moderate number of ad units.

  • Create price buckets from $0.10 to your ceiling CPM in $0.10 increments
  • Generate line items and creatives for each price point
  • Use our automated tool to create these items in bulk

Open Bidding Integration

For publishers with Certified Ad Technology Partner access in Google Ad Manager, integrate Stellor Media through Google's Open Bidding program.

  • Simplified setup with no need for price priority line items
  • Fully server-side integration for improved page performance
  • Requires approval from Google for Open Bidding access

Amazon TAM Setup

For publishers already using Amazon's Transparent Ad Marketplace (TAM), Stellor Media can be integrated as a demand partner. This server-side integration allows you to access our premium demand without additional client-side code.

Our TAM integration supports all standard IAB sizes as well as our premium formats. The setup process typically takes 3-5 business days from request to full implementation.

Your dedicated account manager will work with the Amazon TAM team to complete the integration. Once active, you'll see "Stellor Media" as a bidder in your TAM reporting dashboard.

01

Request TAM Integration

Contact your Stellor Media account manager to initiate the TAM integration process.

02

Share TAM Entity ID

Provide your Amazon TAM entity ID to your account manager.

03

Configuration

Stellor Media configures the server-side connection with Amazon TAM.

04

Testing

Verify the integration is working correctly through TAM reporting.

Reporting Dashboard Overview

The Stellor Media publisher dashboard provides comprehensive reporting on all aspects of your advertising performance. Access real-time and historical data to make informed optimization decisions.

Revenue Analytics

Track revenue by day, week, month, or custom date ranges. Compare performance across different time periods and drill down by placement, format, or device type.

Performance Metrics

Monitor key metrics including impressions, fill rate, viewability, and RPM/eCPM. Identify trends and optimization opportunities through visual graphs and data tables.

Custom Reports

Create and schedule custom reports tailored to your specific KPIs. Export data in CSV or Excel format for further analysis or integration with your internal reporting systems.

Real-time Monitoring

View ad delivery and revenue in real-time with our live monitoring tools. Quickly identify and address any delivery issues before they impact revenue.

Understanding Revenue Metrics

RPM vs. eCPM

While often used interchangeably, RPM (Revenue Per Mille) and eCPM (effective Cost Per Mille) measure different aspects of your advertising performance:

RPM

Revenue Per Mille measures earnings per 1,000 pageviews, calculated as: (Total Revenue ÷ Total Pageviews) × 1,000

eCPM

Effective Cost Per Mille measures earnings per 1,000 ad impressions, calculated as: (Total Revenue ÷ Total Ad Impressions) × 1,000

Fill Rate Explained

Fill rate represents the percentage of ad requests that were successfully filled with an ad. It's calculated as:

A high fill rate indicates efficient ad delivery, while a low fill rate may signal potential revenue opportunities. Stellor Media typically maintains fill rates of 95-99% for most publishers.

Our platform automatically optimizes for the highest possible fill rate while maintaining premium CPMs, ensuring you capture maximum value from each ad opportunity.

Optimizing Ad Layouts

Strategic ad placement significantly impacts both user experience and revenue performance. Our data shows that thoughtful ad layouts can increase RPM by 30-40% without affecting user engagement metrics.

1

Above the Fold Placement

Position your highest-value ad units where they'll be immediately viewable when the page loads. Our viewability data shows these placements typically command 2-3× higher CPMs than below-the-fold units.

2

Content-Integrated Ads

Place ads within the natural reading flow of your content. Units positioned after the first or second paragraph typically show 25-40% higher engagement than sidebar placements.

3

Mobile Optimization

Ensure your ad strategy is responsive. On mobile, prioritize 300×250 units within content and 320×50/320×100 at the top and bottom of pages for optimal performance.

4

Ad Density Balance

Avoid ad crowding, which can trigger penalties from Google and decrease user experience. Our recommendation is no more than 3-4 display ads per desktop page and 2-3 per mobile page.

Ad Format: Sticky Footer

Sticky footer ads remain fixed at the bottom of the user's screen as they scroll, providing persistent viewability without disrupting the content experience. These high-performing units are especially effective on mobile devices.

Key Benefits:

  • 100% viewability rates leading to premium CPMs
  • Continuous exposure throughout the user session
  • Non-intrusive placement preserves user experience
  • Easy implementation with our responsive code

Our sticky footer units automatically adjust to screen size and include a user-friendly close button. They support both display and rich media creatives, with typical eCPMs 40-60% higher than standard display units.

Ad Format: Page Takeovers

Page takeovers are premium, high-impact ad units that briefly command the user's full attention before they access your content. These units deliver exceptional brand awareness and engagement for advertisers, translating to industry-leading CPMs for publishers.

Implementation Options:

  • Entry takeovers: Display on the user's first pageview
  • Exit takeovers: Appear when users attempt to leave
  • Scroll takeovers: Trigger after specific scroll depth

All takeover formats include mandatory close buttons and frequency capping to ensure positive user experience. Our implementation allows full customization of trigger conditions and appearance frequency.

Ad Format: Video Ads

Video ads consistently deliver the highest eCPMs across all ad formats. Stellor Media offers multiple video implementation options to match your content strategy and user experience requirements.

In-stream Video

Pre-roll, mid-roll, and post-roll video ads integrated with your existing video content. Ideal for publishers with original video programming.

  • Skippable after 5 seconds (configurable)
  • 15-30 second formats available
  • VAST/VPAID compliant

Out-stream Video

Video ads that appear within content, typically between paragraphs, without requiring existing video content.

  • Auto-play on 50% viewability
  • Sound off by default
  • Collapses when complete

Floating Video

Picture-in-picture video ads that remain visible while users scroll, combining the benefits of sticky ads with video engagement.

  • Repositionable by user
  • Close button required
  • Size adjusts to screen dimensions

Ad Format: Native Ads

Native ads match the look and feel of your website, creating a seamless experience that performs better for both publishers and advertisers. These formats blend naturally with your content while maintaining clear disclosure to users.

Native Ad Components:

  • Headline: Compelling title in your site's font style
  • Thumbnail: Relevant image matching your content dimensions
  • Description: Brief text formatted like your content
  • Advertiser name: Brand identification
  • Disclosure: Clear "Sponsored" or "Advertisement" label

Our native ads support IAB-standard components while adapting to your site's specific design elements. Integration options include in-feed placements, content recommendations, and custom formats.

GDPR Compliance

Publisher Responsibilities

Under GDPR, publishers must obtain explicit consent before collecting or processing personal data of EU residents. Stellor Media provides tools to help you meet these obligations:

  • Integration with major Consent Management Platforms (CMPs)
  • Customizable consent messaging
  • Data processing agreements (DPAs) available

Stellor Media Compliance Measures

Our platform is built with privacy by design:

  • IAB Europe Transparency & Consent Framework v2.0 compliant
  • Data minimization practices
  • Robust data subject rights management
  • Regular compliance audits and documentation

CCPA Compliance

The California Consumer Privacy Act (CCPA) grants California residents specific rights regarding their personal information. Publishers with California users must provide mechanisms for users to exercise these rights.

Key CCPA Requirements:

  • Right to know what personal information is collected
  • Right to delete personal information
  • Right to opt-out of the sale of personal information
  • Right to non-discrimination for exercising rights

Stellor Media's "Do Not Sell My Personal Information" mechanism integrates with industry-standard frameworks like the IAB CCPA Compliance Framework to simplify compliance.

IVT Detection & Prevention

Invalid Traffic (IVT) damages publisher reputation and advertiser ROI. Stellor Media employs multi-layered detection systems to identify and filter fraudulent activity before it impacts your revenue or relationships.

Pre-bid Filtering

Our proprietary algorithms analyze traffic patterns in real-time before bids are placed, identifying and excluding suspicious sources based on behavioral signals and historical patterns.

Third-party Verification

We partner with industry leaders including DoubleVerify, Integral Ad Science, and MOAT to provide independent verification of traffic quality and viewability metrics.

Post-impression Analysis

Continuous monitoring of impression data identifies anomalies that may indicate sophisticated fraud attempts, with automated systems removing suspicious activity from billing.

Transparent Reporting

Detailed IVT reports show the percentage of filtered traffic and specific sources, helping you identify and address potential vulnerabilities in your traffic acquisition.

Brand Safety Controls

Maintaining a safe environment for advertisers is crucial for maximizing revenue. Stellor Media offers comprehensive brand safety tools that give you control while ensuring premium advertiser demand.

Content Categories

Our platform uses natural language processing to classify your content into IAB standard categories, helping match appropriate advertisers to your inventory.

Advertiser Controls

Block specific advertisers or entire categories from appearing on your site. Our dashboard allows granular control over which brands can access your inventory.

Creative Review

All ad creatives undergo both automated scanning and human review before being approved to run on our network, ensuring quality standards and policy compliance.

Payment Schedule & Methods

Net-30

Payment Terms

Standard payment terms for all publishers. Revenue earned in one month is paid by the end of the following month.

$100

Minimum Threshold

Minimum earnings required to trigger a payment. Balances below this amount roll over to the next payment period.

5

Payment Methods

Multiple options available including ACH/direct deposit, wire transfer, PayPal, Wise, and check (US only).

For international publishers, payments are made in USD by default, but we can accommodate EUR, GBP, CAD, and AUD upon request. Currency conversion is performed at the market rate on the day of payment processing with no additional fees from Stellor Media.

Premium publishers with consistent monthly earnings above $10,000 may qualify for our accelerated Net-15 payment program. Contact your account manager for details and eligibility.

Invoice Submission Process

While Stellor Media generates invoices automatically for most publishers, some partners may need to submit their own invoices. Follow these guidelines to ensure prompt payment processing:

01

Access Revenue Report

Log in to your publisher dashboard and navigate to the Reports section. Generate your monthly revenue report for the previous month.

02

Create Invoice

Create an invoice including your business details, invoice number, payment terms (Net-30), and the exact revenue amount from your dashboard report.

03

Add Required Information

Include your publisher ID and payment method details. For wire transfers, include complete banking information.

04

Submit Invoice

Email your invoice to invoices@stellormedia.com or upload directly through your publisher dashboard by the 10th of each month.

Troubleshooting: Missing Ads

If your ads aren't displaying properly, follow this systematic troubleshooting process to identify and resolve the issue:

Verify Integration

Confirm your Stellor Media tags are correctly implemented in your site's code. Check for JavaScript errors in your browser console that might prevent ads from loading.

Check Ad Blockers

Disable any ad blocking extensions in your browser when testing. Remember that approximately 30% of users employ ad blockers, which can affect your overall fill rate.

Review Consent Settings

For European traffic, ensure your Consent Management Platform is properly integrated with Stellor Media and that consent signals are being passed correctly.

Contact Support

If ads still aren't appearing, contact support@stellormedia.com with your publisher ID, affected URLs, and screenshots of any console errors.

Resolving Low Fill Rate

A low fill rate means you're missing potential revenue opportunities. Follow these steps to diagnose and improve fill rate issues:

1

Analyze by Placement

Review fill rates across different ad units and placements. Look for patterns—are certain sizes or positions consistently underperforming? This often indicates configuration issues specific to those placements.

2

Check Floor Prices

Excessively high floor prices can prevent ads from filling. Consider lowering floors temporarily to determine if price is the limiting factor, then optimize incrementally.

3

Review Category Blocks

Excessive advertiser or category blocking can significantly reduce available demand. Review your blocked categories and consider relaxing restrictions where appropriate.

4

Optimize Page Load

Slow-loading ads may timeout before filling. Improve overall page performance by optimizing images, reducing third-party scripts, and implementing lazy loading for below-the-fold content.

Publisher Eligibility FAQs

Do you work with publishers worldwide?

Yes, Stellor Media works with publishers from all regions, though our demand is strongest in North America, Europe, and Australia/New Zealand. Publishers should have content in English, Spanish, French, German, or Portuguese to ensure sufficient demand.

Can small publishers work with Stellor Media?

While our standard minimum is 500,000 monthly pageviews, we do make exceptions for highly specialized content with valuable audience demographics. Sites with engaged audiences in finance, technology, or specific professional niches may qualify with lower traffic volumes.

Do you have a self-service advertiser platform?

Currently, Stellor Media operates as a managed service for both publishers and advertisers. Our team works directly with premium advertisers to ensure quality and brand safety. We may introduce self-service options for smaller advertisers in the future.

Integration FAQs

Which ad servers are supported?

Stellor Media integrates with all major ad servers including Google Ad Manager, FreeWheel, Smart AdServer, and Xandr. Our flexible integration options accommodate virtually any ad serving setup.

Can I run Stellor Media alongside existing SSPs?

Absolutely. Most publishers integrate Stellor Media alongside their existing demand partners. Our platform is designed to compete fairly in your auction without conflicts. Many publishers report that our presence increases overall yield by creating more competition.

Do you offer server-to-server integrations?

Yes, we support OpenRTB server-to-server integrations for enterprise publishers. This approach reduces client-side load and improves page performance. Server-side integration requires additional setup time but provides long-term benefits for high-traffic sites.

How do I track performance after integration?

The Stellor Media dashboard provides comprehensive reporting on all aspects of performance. For additional verification, our impression and revenue data can be reconciled with your ad server reports. We also support third-party analytics integration.

Is there a dedicated tech support contact?

All publishers are assigned a dedicated technical integration specialist during onboarding, and a permanent account manager afterward. Enterprise publishers ($50,000+ monthly revenue) receive additional dedicated engineering support.

Can I run Stellor Media ads on AMP pages?

Yes, we fully support Google's Accelerated Mobile Pages (AMP) format with AMP-compliant ad tags. Implementation requires specific AMP-compatible code that our integration team will provide.


Monetization FAQs

How does Stellor Media increase my RPM?

We employ multiple strategies to maximize your revenue:

  • Premium direct advertiser relationships yielding higher CPMs
  • Advanced machine learning for optimal impression allocation
  • Dynamic price floors tailored to your specific inventory
  • Specialized high-value formats like rich media and video

Publishers typically see 30-45% RPM improvements within the first 60 days of integration.

How do you handle viewability measurement?

We integrate with all major viewability vendors including MOAT, IAS, and DoubleVerify. Our platform optimizes toward highly viewable inventory, which commands premium CPMs.

For publishers without third-party viewability measurement, we provide our own viewability metrics based on IAB and MRC standards. Our reporting dashboard shows viewability rates by placement, helping you identify opportunities for improvement.

Can I run direct-sold ads alongside Stellor Media demand?

Yes, we designed our platform to complement your direct sales efforts. You can prioritize direct-sold campaigns while using Stellor Media to monetize remnant inventory, or have us compete directly with your sales team to maximize yield for every impression.

Publisher Success Stories

Financial News Site

A mid-sized financial news publisher with 2.5M monthly pageviews implemented Stellor Media's premium formats alongside their existing setup. Within 90 days, they saw:

  • 53% increase in overall advertising revenue
  • 72% higher eCPMs for above-the-fold placements
  • Negligible impact on user experience metrics

Lifestyle Blog Network

A lifestyle publisher with 15+ sites and 20M combined monthly pageviews consolidated their ad stack with Stellor Media as their primary monetization partner:

  • 41% revenue increase in the first month
  • Reduced page load time by 1.2 seconds
  • Simplified operations with consolidated reporting

Technology Review Site

A technology review site with 1.2M monthly pageviews implemented Stellor Media's video and native ad formats:

  • 87% higher revenue from video placements vs. display
  • 3.2× higher CTR on native units compared to standard banners
  • Improved user engagement metrics site-wide

Ready to Maximize Your Ad Revenue?

Join the 1,200+ premium publishers already partnering with Stellor Media

Our specialized approach to digital advertising has helped publishers across news, lifestyle, finance, technology and entertainment verticals achieve significant revenue growth while maintaining exceptional user experiences.

Whether you're looking to complement your existing monetization strategy or seeking a comprehensive solution, our team is ready to develop a customized approach for your specific needs.


The Publisher-First SSP Delivering 30%+ More Revenue

Contact Us

Global Publisher Sales

+1-914.415.7204

2045 Biscayne Blvd, Suite 232
Miami, FL 33137, USA

sales@stellormedia.com

Hours: Monday–Friday, 9:00 AM – 6:00 PM EST

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The Publisher-First SSP Delivering 30%+ More Revenue

© 2025 Stellor Media. All Rights Reserved. | Privacy Policy |

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